OUR WORK / CREATIVE DIRECTIONS
See the possibilities
for your next chapter.
Explore illustrative campaign and storefront directions for product brands. Each concept brings a distinct brand idea to life through imagery, copy and the shopping experience.
A clear scope. Thoughtful delivery. A shared direction.
Illustrative campaign photography.
ILLUSTRATIVE CONCEPTS
Three directions.
Designed to feel different.
Imagined brands and creative studies, presented to show our approach. These are not client projects or claims of campaign results.
THE EVERYDAY, A LITTLE MORE CONSIDERED.
ritual.
Face care / Body care / Our approach
THE DAILY CARE COLLECTION
Small rituals.
A softer start.
A little space in your day.
A few essentials to make it yours.
FACE & BODY / EVERYDAY ESSENTIALS
THE RITUAL PAIR / A DAILY CARE STUDY
01 / THE CLEANSE
Begin here.
02 / THE CARE
Take your time.
03 / THE ROUTINE
Make it daily.
01 / STOREFRONT CONCEPT
Everyday care, thoughtfully presented.
A quiet palette, generous product photography and a clear collection structure give this imagined care brand a calm, considered home.
CREATIVE DIRECTION / ECOMMERCE DESIGN / PRODUCT STORY
STUDIO / 02
THE COLLECTION / THE JOURNAL
COLLECTION STUDY / VOL. 01
THE EVERYDAY
IN A DIFFERENT LIGHT.
THE EVERYDAY EDIT
WEAR
YOUR
OWN WAY.
A little texture. A little attitude.
A collection with room for you.
IN THE EDIT
Outer layers / Everyday pieces
TEXTURE. SHAPE. ATTITUDE.
A NEW PERSPECTIVE ON THE EVERYDAY
02 / FASHION CAMPAIGN CONCEPT
An everyday collection with a point of view.
Confident typography and an unexpected colour pairing carry the same attitude from the campaign message to the collection page.
CAMPAIGN CONCEPT / ART DIRECTION / COLLECTION LANDING PAGE
SLOW MORNINGS / BEAUTY
ONE IDEA. TWO TOUCHPOINTS.
SLOW MORNINGS
Make room
for you.
The day can wait a moment.
A DAILY CARE RITUAL
slow mornings
THE RITUAL
A MOMENT OF YOUR OWN
Less rush.
More ritual.
Start with a familiar gesture.
Make a little time for yourself.
THE DAILY CARE EDIT
Your morning, considered.
Face care / Simple routines
CAMPAIGN CREATIVE / STOREFRONT STORY
03 / BEAUTY CAMPAIGN CONCEPT
One feeling, from first glance to product story.
A familiar morning moment becomes a distinctive campaign idea. The message, palette and tone continue into a matching storefront composition.
AD CREATIVE / COPY DIRECTION / CONNECTED BRAND EXPERIENCE
Concept brand names and product labels are illustrative. Photography is licensed stock imagery; the models and depicted products are not presented as Banidigital clients.
WHAT A PROJECT INVOLVES
From the brief
to the buying journey.
01
A clear customer and purpose
Agree who the work is for and the question it needs to answer before choosing the creative direction.
02
A message with evidence behind it
Use genuine product details, photography and supportable claims to make the offer understandable.
03
A consistent experience
Connect the campaign idea with the landing page and product presentation so the journey feels coherent.
READY FOR YOUR NEXT MOVE?
Let’s shape your next project.
Tell us about your products and the work you need. We’ll discuss the audience, creative direction and scope together.
banidigital.
Digital marketing and ecommerce expertise
for ambitious product brands.
Registered in the United Kingdom,
Portugal and Nigeria. Working worldwide.