You’ve probably heard a lot about local SEO being one of the most important facets when it comes to digital marketing.
What Is Local SEO?
Local SEO serves to promote your business’ visibility on location-based searches. It is merely a variation of your run-of-the-mill SEO and is aimed at making sure your business gets found online by people searching for it at that locality.
These include searches with certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.
Why Is It Important?
Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality.
According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
And SearchEngineWatch found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.
Now these numbers will tell you that leads from location-based searches are a major avenue for potential customers, and those numbers will only keep growing. Since these leads are from people who are specifically searching for products or services that your business offers, it is safe to assume that these are qualified leads that will definitely have a higher conversion rate as well.