We have a great barbecue spot in my town, the kind of place you picture in your mind whenever you think of a great spot for your grill barbecue.
it’s perfect for hangout, with lots of comfy chairs to relax. it’s a place couples often visit for a nice grill barbecue.
they do everything right, and they’ve always had plenty of customers. But they still closed their doors last year.
No, not for the reasons you might think. it wasn’t the crappy economy.
they closed the barbecue spot because they were leasing their big, comfortable building, and when that lease ran out, their landlord tripled the rent, just because he feels like the barbecue spot is getting too many customers.
Literally overnight, their business quit working. A decision made by another party, one they had no control over, took a wonderful business and crippled it.
And that’s precisely what you risk every day you make your business completely dependent on rented land.
You can now see the barbecue owner that was doing everything right but still had to close because the rent on their beautiful space was tripled overnight.
Restaurants, Barbershop and other brick and mortar businesses face this every day. Leases expire, rents go up, and businesses can’t survive the additional financial pressure.
But there’s always a way around everything, and the only way around this, is to own the land your store is on, but the cost of that can be prohibitive.
This is where it’s nice to be an offline and online-based business person at the same time, because your online base is equivalent of owning your building and you can now centre your business around an asset you own and can control, talking about your own self-hosted website.
Work For Yourself Not Facebook/Instagram
If the only place you can connect with customers is on Facebook or Instagram page, you essentially work for Facebook and Instagram.
let’s look at it this way; anyone can create content about their business on sites like Facebook and Instagram, but that content effectively belongs to Facebook and Instagram. the more content we create for free, the more valuable they become. We do the work, they reap the profit.
And now remember they can and do, change their terms of service whenever they want, without asking you, in a way that can create massive tumult for you.
The most annoying thing is, they can also delete your business page just because they feel like it. they own you nothing, and they’re too big to care about your problems.
You’re the unrecognized peasant who does all the work and takes all the risk, yet the landlord reaps nearly all the wealth and benefit.
You Can Do Better.
So are Facebook and Instagram bad for business?
Of course not. Facebook, Instagram, Google, Linkedln, Twitter, Pinterest and many more search and social site are all superb tools to grow your business.
The secret is to spend most of your time and creative energy building assets that you control while you use the social sites to support.
These are assets you should be building today and should continue to focus on for the lifetime
- A well-Designed website with your own hosting
- An Opt-in email list, ideally with a high-quality autoresponder
- A reputation for providing impeccable value
What are The best choices?
Our Recommendation for your website is WordPress, which not coincidentally is the most popular content management system on the internet. the software itself is free, and it’s become incredibly simple to set up and make your own with spectacular designs (themes), speciality software (plugins), and high-performance speed (hosting).
hosting a website simply means making sure that your website can be accessed on the world wide web (WWW). this is usually done in one way. you can pay for hosting with a service provider. which our recommendation is Hostinger.
Hostinger is a trusted name in the industry, offering cheap web hosting solutions for small and big websites, and I have been using their services for the past four(4) years without any issue.
These things are the equivalent of buying your building instead of renting it. it’s an asset, not a potential liability
More importantly, you can proactively protect your asset by taking website security seriously, avoiding spammy practices with your email, and cultivating a loyal audience who will vouch for you as being a good egg.
You’ve put a lot of time and effort into your business, so don’t put it all at risk by building on rented land.